Reel World Sport Fishing
The intent here was to capture the world of high-end professional sport fishing and this company produces and distributes state of the art and top of the line products, specific to that industry. Along with the mark, I also created a complete hybrid font to be used throughout their marketing materials to support their brand. I also created an image to represent high-tech carbon fiber as it is material used in many of their products, and used it as a common background. The secondary product line called LIVE OCEAN uses the same font and imagery to tie it to the parent company.
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