CORE Distributing
This logotype is for a small, start-up regional fruit distribution company. A good portion of their business is apples and the intent was a play on their name, so I used the “O” as a stylized image of an apple, which could also be used as a secondary mark on it’s own. The green color was chosen, not only as a natural apple color, but also to visualize a positive spring growth. Alternate red and yellow is used for specific purposes.
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